These guidelines have been created to help guide you through the core elements that make up the Glasgow City Innovation District. We ask that you follow the rules where they exist, in all the projects that you undertake, so that consistency is built and maintained.
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Our logo is comprised of two distinct elements, the symbol and the name.
Our symbol is a simple, intersection point. Glasgow City Innovation District is not confined to a specific area. The symbol represents a meeting point, where dynamic ideas, individuals and organisations can come together.
Our name is stacked in a contemporary monospaced typeface, lending the words the necessary balance of personality and innovative spirit.
Our brand uses a simple vibrant palette which works well in printed, digital and environmental contexts. Our primary colour palette is comprised of a core colour (GCID Purple) and secondary accent colour (GCID Orange).
Purple is our core colour and should appear most prominently throughout our brand communications. However, orange and white also have a significant role, in providing contrast and clear white space respectively. It’s important to use each of our colours in the right proportion to one another. The size of the coloured panels shown opposite give some guidance for their prominence throughout the brand.
PMS 2597 C
PMS Orange 021 C