Modernising Medical Education with AI and Gamification

Company Overview

MedSnapp is a digital education platform combining AI, gamification, and short-form video to help medical students learn more effectively. Founded in 2024 by East Renfrewshire-based doctor Dr Haseeb Hamid, MedSnapp utilises traditional study tools like question banks and introduces interactive virtual patient simulations. The platform is fully gamified with users earning XP, badges, levelling up, and competing with peers to deliver a more engaging, personalised study experience.

The Challenge

While teaching as a doctor, Haseeb saw first-hand that medical students were still relying on outdated, passive learning resources. Backed by research with over 250 students, he launched MedSnapp. The aim was to offer something more practical and modern, starting with a mission to improve surgical education through scalable AI-generated virtual patients.

Project Aims

With the £10k funding given from Glasgow City Innovation District Venture Studio, MedSnapp aimed to automate and refine internal AI workflows and pipelines that would help generate surgical virtual “patients” that make up a core part of the MedSnapp app. This would reduce the manual workload in content creation and strengthen MedSnapp’s commercial readiness and competitive edge in the edtech sector.

Key Outcomes

  • MedSnapp successfully leveraged AI to generate 500 surgical patients, reducing manual effort by 80% and enhancing competitiveness.
  • The funding increased their competitive advantage against established players in the medical education market.
  • They created an evaluation framework to refine AI accuracy, ensuring high-quality content. This has led to increased efficiency, cost savings by reducing reliance on human content creators and a stronger market position to attract more paying users.
  • Early adopters have praised the platform’s realism, fun, and educational depth, and the app has received positive feedback.
  • The first paying users have been secured before the official launch, with international interest growing.
  • The team have launched campaigns on TikTok to engage with medical students directly.
  • They have since secured an additional £10k funding from Scottish EDGE and £65k from the Scottish Enterprise AI Development Grant.

“This Creative AI Challenge grant has been instrumental in enabling MedSnapp to build scalable AI-driven content, accelerating business growth and market competitiveness.”

Dr Haseeb Hamid, Founder, MedSnapp

Dr Haseeb Hamid